Site Architecture for Scale
E-commerce sites can have thousands of pages. Use logical category hierarchies, implement faceted navigation carefully, and manage crawl budget to ensure important pages get indexed.
Product Page Optimization
Product pages need unique titles, descriptions, and content. Include product schema for rich results. Use high-quality images with alt text. Address common questions in the content.
Category Page Strategy
Category pages often have more ranking potential than product pages. Add unique content beyond just product listings. Target broader keywords that capture shoppers earlier in the funnel.
Technical Considerations
Handle out-of-stock products properly (don't 404 them immediately), implement canonical tags for product variants, use pagination correctly, and ensure fast load times despite heavy imagery.
Internal Linking at Scale
Related products, breadcrumbs, and category links distribute authority. Implement programmatic internal linking rules while maintaining relevance. Don't link everything to everything.
Content for E-commerce
Buying guides, comparison content, and how-to articles attract top-of-funnel traffic. This content builds authority and captures searchers before they're ready to buy.
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