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Paid Social Ads That Generate Leads

3.96 billion people use social media. Paid social puts your business in front of your ideal customer with precision targeting that search ads cannot match.

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Platform Selection & Strategy

Each social platform reaches different audiences with different intent levels. Facebook and Instagram excel at visual storytelling and local lead generation. LinkedIn dominates B2B targeting. TikTok reaches younger demographics with high engagement. We select and prioritize platforms based on where your ideal customers spend time and what drives the best cost per lead.

Audience Targeting & Lookalikes

Social platforms offer targeting capabilities that search ads simply cannot match—demographics, interests, behaviors, job titles, company size, life events, and more. We build custom audiences from your customer data and create lookalike audiences that find new prospects who mirror your best customers.

Ad Creative & Copy

Scroll-stopping creative is the difference between wasted spend and profitable campaigns. We produce thumb-stopping images, video ads, carousel sequences, and lead form ads with copy that speaks directly to your audience pain points and drives action.

Lead Generation Campaigns

We specialize in lead generation campaigns using native lead forms, landing page funnels, and conversion-optimized sequences. Lead quality is tracked through CRM integration, ensuring we optimize for customers—not just clicks.

Retargeting & Full-Funnel Strategy

Only 2% of visitors convert on their first visit. Retargeting keeps your brand in front of warm prospects across social platforms until they are ready to buy. We build full-funnel campaigns that move prospects from awareness through consideration to conversion.

What's Included

Multi-Platform Management

Expert campaign management across Facebook, Instagram, LinkedIn, and TikTok

Custom Audiences

Precision targeting using your customer data and platform intelligence

Ad Creative Production

Scroll-stopping images, videos, and carousel ads designed to convert

Lead Form Optimization

Native lead forms and landing pages optimized for maximum completions

Retargeting Campaigns

Full-funnel retargeting that converts warm prospects into customers

ROI Reporting

Clear cost per lead, cost per acquisition, and ROAS tracking across platforms

Frequently Asked Questions

For most local service businesses, Facebook and Instagram deliver the best cost per lead. B2B companies typically see better results from LinkedIn. We recommend starting with one platform, proving ROI, then expanding. We will advise based on your specific industry and audience.
Most businesses start with $1,000-$3,000/month in ad spend plus management fees. Facebook and Instagram often deliver leads at 30-50% lower cost than Google Ads for service businesses. We will recommend a budget based on your market and goals during our audit.
PPC targets people actively searching for your service—high intent but limited volume. Paid social targets people who match your ideal customer profile—larger audience with slightly lower intent. The combination is powerful: PPC captures demand, paid social creates it.
We track cost per lead, cost per acquisition, return on ad spend (ROAS), lead quality scores, and pipeline value. Monthly reports show exactly how much revenue your social ad investment is generating.

Find Paid Social Advertising in Your State

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