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Roofing SEO

Get More Roofing Leads From Google

Roofing has the highest average job value in home services — and the most expensive Google Ads. We help roofing companies build organic visibility that generates $10K+ jobs without paying $100+ per click.

$100+
Avg CPC for Roofing
$12K
Avg Roof Replacement
$0
Cost Per Organic Click
4-6mo
Time to Results

High-Value Roofing Searches

These searches turn into big jobs — and they're happening right now in your area:

🏠
Roof Replacement
$8K-25K per job
⛈️
Storm Damage Repair
$5K-15K per job
🔧
Roof Repair
$500-3K per job
🏗️
New Construction
$15K-50K+ per job

⛈️ Storm Damage = Surge Demand

After every major storm, roofing searches spike 300-500%. Homeowners need help fast and they're calling whoever shows up first on Google. SEO positions you to capture this surge — not fight over scraps from storm chasers.

Storm damage searches spike within hours of severe weather
Insurance work = guaranteed payment on large jobs
Local roofers with good SEO outrank out-of-town storm chasers
One storm can generate 6 months of booked work

Roofing SEO That Books Jobs

We focus on what actually drives estimates and contracts:

📍

Map Pack Domination

When someone searches "roofer near me" or "roofing company [city]," you need to be in the top 3. We optimize your Google Business Profile to make it happen.

📄

Service Pages That Rank

Dedicated pages for roof replacement, repairs, storm damage, gutters, siding — every service you offer, optimized to rank and generate estimates.

🏘️

Service Area Coverage

Location pages for every city and county you serve. Capture "roofing contractor in [city]" searches across your entire territory.

Review Generation

Systematic approach to getting 5-star reviews after every job. Reviews are crucial for high-ticket services like roofing.

📸

Project Galleries

Before/after galleries organized by roof type and neighborhood. Visual proof that ranks for image searches and builds trust.

📊

Lead Attribution

We track estimate requests and calls from organic search. You'll know exactly how many leads SEO is generating and their job value.

Year-Round Roofing Visibility

Search demand shifts throughout the year. We optimize for what people are searching each season:

🌸 Spring
Storm damage, inspections, repairs
☀️ Summer
Replacements, new construction
🍂 Fall
Gutters, winterization, repairs
❄️ Winter
Ice dams, emergency repairs

Roofing SEO Questions

How competitive is roofing SEO?

Very competitive in major metros, but most roofing companies do SEO poorly. With the right strategy, local roofers consistently outrank national franchises and storm chasers for local searches.

How long until I see leads?

Map pack improvements often come within 2-3 months. Organic rankings for competitive roofing keywords typically take 4-6 months. The ROI math still works because of high job values.

Can I rank for storm damage searches?

Yes, but you need content ready BEFORE storms hit. We build storm damage pages and keep them updated so you're positioned to capture surge traffic when weather events happen.

What about HomeAdvisor / Angi leads?

Those platforms sell the same lead to 3-5 roofers and charge $50-100+ per lead. SEO generates exclusive leads that come directly to you. No competition, no per-lead fees.

Ready to Book More Roofing Jobs?

Get a free SEO audit specific to your service area. See exactly where you stand vs. competitors and what it would take to rank.

Get Your Free Roofing SEO Audit →