Stop Paying $200+ Per Click
Legal keywords are the most expensive in Google Ads. We help law firms build organic visibility that generates cases without the insane cost-per-click. Personal injury, family law, criminal defense — we know what works.
Legal Marketing Is Brutally Expensive
Law firms face some of the highest advertising costs in any industry. The solution isn't to keep paying more — it's to build organic visibility that generates cases without the per-click tax.
$100-500 per click for personal injury keywords. One case might need 50+ clicks to convert.
Shrinking margins. As more firms bid on ads, costs rise and ROI falls.
No long-term asset. Stop paying and visibility disappears overnight.
Big firms dominate. They can outspend you on ads. They can't outwork you on SEO.
Law Firm SEO for Every Practice Area
We've helped firms across all major practice areas build organic visibility:
Law Firm SEO That Gets Cases
We focus on what actually drives qualified leads for law firms:
Local Map Pack Domination
When someone searches "[practice area] lawyer near me," you need to be in the top 3. We optimize your Google Business Profile to make that happen.
Practice Area Pages
Dedicated, optimized pages for every practice area and sub-specialty. Each one built to rank and convert potential clients.
Service Area Coverage
Location pages for every city and county you serve. Capture local searches across your entire jurisdiction.
Reputation Building
Systematic approach to generating reviews while staying compliant with bar association rules.
Legal Content Strategy
Educational content that establishes expertise, ranks for informational queries, and drives case inquiries.
Case-Focused Analytics
We track case inquiries and consultations, not just traffic. You'll know exactly what SEO is worth to your firm.
Google Ads vs. SEO for Law Firms
Law Firm SEO Questions
How competitive is SEO for law firms?
Very competitive for broad terms in major metros. But there's opportunity in practice-area-specific and location-specific searches. Most law firms still do SEO poorly — that's your advantage.
How long until I see results?
Map pack improvements often come within 2-3 months. Organic rankings for competitive legal terms typically take 4-8 months. Personal injury in NYC? Longer. Estate planning in a mid-size city? Faster.
Should I stop Google Ads?
Not immediately. The best strategy is running both while organic builds. As SEO produces results, you can reduce ad spend. Most firms end up with a 40/60 or 30/70 split.
What about bar association compliance?
We're familiar with legal advertising rules and ensure all content, claims, and review strategies comply with your state bar requirements.
SEO for Professional Services
We also help other professional service businesses dominate local search:
Ready to Stop Overpaying for Cases?
Get a free SEO audit specific to your practice area and market. See exactly where you're losing to competitors and what it would take to rank.
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